iPhone apps
3 reasons why mobile doesn’t matter
Hyperbole is a useful tactic in this attention-starved miasma we call the Web. We face a world of fence-sitting readers who have no interest in moving unless yanked by a strong statement. You’re standing up now. You’re ready to toss horrid monikers in my general direction such that even a young child would grimace. Nincompoop? [...]
// read moreFeeling lucky – Mullen wins Foxwoods
Happy to announce officially today that Mullen is the new agency-of-record for Foxwoods Resort Casino. The news was first reported this morning in the Boston Business Journal and on ADWEEK. Mullen originally got engaged with Foxwoods to create the world’s first branded resort casino iPhone app late last year. Simultaneously Foxwoods launched an agency review [...]
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