ipad
Mobile gaming: more playing, less talking
Most of us have been doing a lot of talking. We know that mobile gaming is exploding. We theorize about the future of mobility and how we can put a game layer on top of the earth. I’m just as guilty as the next mobile catalyst, social ninja, innovation officer, what have you. All of [...]
// read moreIs your media research keeping up with today’s galloping consumer?
In an era of constant change, understanding the consumer’s relationship with media is just as important as understanding their relationship with the category and understanding their relationship with the brand. As a result, we’ve created Nexus, a proprietary media insight tool that unlocks the answers to today’s “burning” media behavioral questions to which traditional and [...]
// read moreAre you up to speed on mobile?
With the surfeit of mobile news over the past two weeks it seemed appropriate to write a quick piece on some of the key dynamics that continue to propel this platform to the forefront of the marketing psyche. The perfect way to illuminate the importance of this new medium was when Apple passed Microsoft a [...]
// read moreMarketing on the the iPad – an advertisers guide
Brands including Chase, Armani Exchange, GAP, Fidelity, Degree for Men, Buick Lacrosse, Coca-Cola, Lexus and Gillette have already taken advantage of the buzz and unique properties of the iPad (GAP is one of the first brands to build an iPad specific application). But, there are important factors to bear in mind before you as a [...]
// read moreiPad – the good, the bad and the yet to be determined
The iPad came out April 3, 2010 (18 days ago). Mark that day on your calendars folks – for some it might become a day of observation. All kidding aside, in less than three weeks Apple sold more than 500,000 units (43% to consumers who already own an iPhone), making this one of the biggest [...]
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