I Lift Things Up
Can this guy pick up a Lion?
Just heard that Mullen’s Planet Fitness spots Lift Things Up and Application made the prestigious Film Short List (scroll down to category A19 Entertainment & Leisure) at the Cannes Lions International Festival of Creativity. “Film Short List” is the Cannes way of saying finalists in TV advertising. Planet Fitness is up against many worthy competitors, [...]
// read moreOff to Cannes
As the global creative community descends on Cannes, a belated, but hearty congratulations to Planet Fitness for grabbing two Silver Cubes at the 90th Annual Art Directors Club Awards. PF won silver in the Broadcast Media category for the Your Planet campaign and for the Lift Things Up spot. Best of Show went to W+K [...]
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