Grain Foods Foundation
Grain Foods Foundation: Making bread into art
Challenge: Teach Moms about bread’s nutrition while supporting people in need Solution: Turn consumer-generated art into meals for hungry families How do you get Moms to engage with a message about the nutritional value of sliced bread? The fact is, we all love to eat it, but we may not necessarily want to read about [...]
// read moreWhen it all works together, it’s a piece of art.
On May 5, Diane Sawyer featured our client Grain Foods Foundation on Good Morning America, calling attention to the foundation’s efforts to donate food and money to Feeding America. More than 2.4 million people tuned into the show and another 2.5 million visited GMA’s website that day. Think you can generate that kind of PR [...]
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