Good Belly Project
Five lessons for marketers from Naked Pizza
Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite [...]
// read moreThe Good Belly Project launches
We’re really excited to launch the Good Belly Project, a social-media powered philanthropic project in aid of UNICEF to help relieve hunger in East Africa. The Situation Millions of children across Somalia and the Horn of Africa are suffering a deadly combination of drought, escalating food prices and armed conflict. The famine in Somalia is [...]
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