Gap
Never confuse [ad geeks] with the consumer
“Never confuse yourself with the consumer.” It’s a simple enough statement for those submersed in the ad world. However, do marketing professionals abide by this six word commandment? As the recent Gap logo hoopla has shown, retail industry professionals may be too easily swayed by the immediate criticism of ad critics, bloggers, and tweets. In [...]
// read moreBringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group
Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head [...]
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