The Day Baby Was Born
In September 2010, Mullen’s Tommee Tippee client issued a challenge: come up with a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration. After 10 months of tireless devotion, The Day Baby Was Born has finally launched. With this site, leveraging the intimate connection between mom and [...]
// read moreSXSWi: Let’s get engaged!
This year’s South by Southwest Interactive Festival started off tragically with the news of the Japan disaster casting a shadow over the otherwise jubilant festivities. But by the time SXSWi was over, the crowd-funding was in full swing, and all of the ubiquitous “dudes with beards and glasses” were heading to the airport to be [...]
// read moreThe new digital landscape
The new digital landscape is one of fragmentation, distribution, interaction, delegation, integration and elation! Media vehicles that dominate today – You Tube, Facebook – literally did not exist six years ago. The recession in 2009 drove a heightened focus on efficiency and increased digital display and paid search budgets at the expense of other channels. [...]
// read moreFacebook changes the game
At the F8 Developer Conference this week, Facebook didn’t just announce a few updates, they shared how their forward-thinking vision has come to life and forever changed the way people will share and become aware of information on the web. In essence it’s all about connections. Facebook started this movement when they introduced the “like” [...]
// read moreTweetSwell — the newest player in Twitter applications
It’s hard not to get your feelings hurt when someone un-follows you on Twitter. Just like being un-friended on Facebook, it feels like an undeserved snub. As many who work in social media know, it especially hurts when it’s your job to gain followers for a client. Twitter is like a more-manic version of Facebook [...]
// read moreMirror marketing
Shakespeare wrote that the purpose of art is to “hold the mirror up to nature.” In the Bard’s plays we see on stage a reflection of ourselves, and that’s how he created timeless art. I’ve been struggling to find the right metaphor to explain the art of social media marketing to clients, colleagues, even my [...]
// read moreSocial is everywhere and nowhere
I was asked to sit on a social media panel last week and each of the three panelists had to provide a five to eight minute opening before the moderator and audience started to ask questions. As I began to ponder my discourse, I thought about the daunting task of how to say something original [...]
// read moreSaving Face in Facebook
Facebook has an identity crisis on its hands. When the company opened up fan pages so you could have a customized name (facebook.com/YOURNAMEHERE) a torrent of URL name grabbing took place on a scale not unlike greedy Gold Rush prospectors grabbing land out West in 1849. Now fans could also make their page look even [...]
// read more10 steps to launching a new product using social media
Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera. This beautifully designed camera shoots great stills and HD video. As a content creating machine, it seemed the perfect product to bring to life in the social media space. After all, aren’t YouTube, Flickr and [...]
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