Edward Boches
Brandbowl is back with new features
This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was [...]
// read moreWhat we think about when we think about Steve
Sure we think about the Mac and the mouse and all the iThings. But Steve Jobs didn’t just change the computer business, or technology, or advertising. He changed everything. Culture. Business. Art. Creativity. He did as much to bring the spirit of the 1960s into the American mainstream as the Beatles did. He democratized creativity. [...]
// read moreFutureM – huge technology, media, marketing event in Boston
4G; Advanced Web Analytics; Community Management; Content Strategy; Customer Insight; Data Visualization; Digital Advertising + Rich Media; Digital Media Startups; E-commerce; Future of TV; Geolocation; Mobile Advertising; Mobile Commerce; Online Video; Social Media; Trends in Web Design; User Experience + Design. Are any of these topics on your mind, impacting your business? Then we implore [...]
// read moreMullen celebrates two years at 40 Broad Street, Boston
It’s hard to believe that Mullen just had its second anniversary at 40 Broad Street, Boston. We may be just 30 miles from our ancestral North Shore home of nearly 30 years, but in terms of energy, openness, integration and “unboundness,” we might as well be on another planet. Our Wenham offices were beautiful, dignified [...]
// read moreNew chiefs @Mullen
A changing of the guard at Mullen today. Mark Wenneker is moving from Executive Creative Director to Chief Creative Officer. Edward Boches, who had been CCO for the past 11 years, is moving into the new role of Chief Innovation Officer. Here’s a quote from the big chief, our president and CEO Joe Grimaldi, explaining [...]
// read moreBoulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
// read moreMullen Bloggers Recap: Posts from the Week of January 4th
There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week. Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing content.
// read moreMullen Bloggers Recap: week of November 2
This is our first weekly update recapping what Mullen’s bloggers have been talking about in case you missed them, or didn’t realize we had so many bloggers. We’ll try to make this a regular addition to our Mullen blog. At Creativity_Unbound, CCO Edward Boches wrote a piece inspired by R/GA’s Bob Greenberg titled “Everything starts [...]
// read moreWhat is creativity in the age of social media?
What is creativity in the age of social media and who owns it? Great questions, which Edward Boches, Mullen’s chief creative/chief social media officer, addressed in a webinar with the 4A‘s. In case you missed it, the presentation is archived here.
// read moreCrowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
// read more
