digital media
Save the cookies! Online privacy lunacy ensues…
I watched a Fox 25 Boston news report the other night about the “dangerous threat” that behavioral targeting is posing to consumers. I wasn’t shocked that the report positioned anonymous data being collected by digital cookies as villainous. But, I was frustrated because I know first-hand how much the consumer benefits outweigh any perceived threat. [...]
// read morePerformance accountability for upper-funnel campaigns
Great attributes of digital marketing campaigns are the inherent track-ability of the Web and the performance transparency possible by tying explicit business measures such as leads or transactions resulting from a digital media investment. But, sometimes campaigns are not focused on direct response, but rather influencing upper-funnel stages such as awareness and consideration. When this [...]
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