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	<title>mullen.com &#187; christian madden</title>
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		<title>Mullen Bloggers Recap:  Posts from the Week of January 4th</title>
		<link>http://www.mullen.com/2010/01/mullen-bloggers-recap-week-of-january-4/</link>
		<comments>http://www.mullen.com/2010/01/mullen-bloggers-recap-week-of-january-4/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 15:23:58 +0000</pubDate>
		<dc:creator>Mullen</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Influence]]></category>
		<category><![CDATA[christian madden]]></category>
		<category><![CDATA[creativity unbound]]></category>
		<category><![CDATA[edward boches]]></category>
		<category><![CDATA[radian 6]]></category>
		<category><![CDATA[stuart foster]]></category>
		<category><![CDATA[the lost jacket]]></category>
		<category><![CDATA[the next great generation]]></category>

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		<description><![CDATA[There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week.  Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing content.]]></description>
			<content:encoded><![CDATA[<p><a rel="lightbox-album" href="http://www.mullen.com/wp-content/uploads/2010/01/patriots.jpg"><img class="alignright size-full wp-image-3603" title="Superbowl" src="http://www.mullen.com/wp-content/uploads/2010/01/patriots.jpg" alt="" width="389" height="263" /></a>There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week.  Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of <a href="http://thelostjacket.com/marketing/meta-approaches-work" target="_blank">“meta” content</a> and shares some thoughts about the <a href="http://thelostjacket.com/community/social-franchise-integration" target="_blank">challenges that franchises encounter</a> in localizing content.</p>
<p>On his <a href="http://cmadden.posterous.com/" target="_blank">Posterous blog</a>, Christian Madden captures a couple of his favorite new technologies.</p>
<p>And at Creativity_Unbound, Edward Boches reminds us of <a href="http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play" target="_blank">the value of play</a>.  He also promises to start sharing more <a href="http://edwardboches.com/i%E2%80%99m-stealing-this-idea-from-chris-brogan" target="_blank">organized bookmarks</a> and recaps the research that inspired the<a href="http://edwardboches.com/cookies-can-hurt-you-and-other-reasons-to-do-research" target="_blank"> Rocky Biscuits buzz</a> in the UK last fall. If you want more, you can also check out his guest post at Radian 6’s blog regarding <a href="http://www.radian6.com/blog/2010/01/social-media-it%E2%80%99s-now-big-enough-to-rival-the-superbowl/" target="_blank">Pepsi’s withdrawal from the SuperBowl.</a> “In case it’s not obvious, this isn’t about bailing on the Superbowl.  It’s about embracing social media and understanding that when it comes to brands and products, customers now depend on each other to connect, share, learn and discover.”</p>
<p>Finally, if you haven’t yet checked out <a href="http://www.thenextgreatgeneration.com/" target="_blank">The Next Great Generation,</a> you might want to. The blog, crowdsourced from a staff of Gen Y writers all across the country, posts new content daily and this week has two young reporters sending dispatches from CES.   Enjoy.</p>
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