broadcast

The Upfronts: Why social media is television’s new BFF

The ritual repeats itself: the May Broadcast Upfronts in New York were last week. With a magnetic mecca of glamor, haloed by torrential showers and pollen, jostling with obsequious celebrities pitching their shows while being force-fed a seemingly endless conveyor belt of miniscule hors d’oeuvres, the Upfronts were served alongside a hearty dose of self-congratulations [...]

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