BrandBowl
Brandbowl is back with new features
This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was [...]
// read moreForget New Hampshire…Who will win at CES?
With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome. [...]
// read moreBrandBowl2011 is live – join the conversation
Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer: Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them [...]
// read moreHow to win the BrandBowl
Doritos, Google and Focus on the Family. They were the three brands left standing on the podium at the conclusion of BrandBowl2010. Why you ask? Isn’t it obvious, I say? Simplicity. Buzz. And dialogue. Of course, we all know pulling off effective campaigns is a lot harder than it looks. It’s much easier to be [...]
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