Work

Air on the Side of Humanity

On a mission to restore humanity to air travel, JetBlue has created a new model for the industry — an airline that is committed to outstanding customer service for everyone, at every stage of the flying experience. JetBlue stands apart from the rest of the pack that squeezes the traveler at every turn. This study… Read More
Analysis & Opinion, Work

Doritos Wins Brand Bowl 2012

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials. Doritos won with its “Crash the… Read More
Work

It’s Game Day at Brand Bowl 2012

OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the… Read More
Featured Post, Work

Brandbowl is back with new features

This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was… Read More
Work

A place to vent in Red Sox Nation

We’re going through the many stages of grief here in Boston in the wake of the Red Sox epic collapse. And through the power of technology, we can all share and measure our anguish. Have a look, if you can handle the misery, at The Pulse/Boston Red Sox. This Twitter-driven site scores how the Red… Read More
Work

BrandBowl2011 is live – join the conversation

Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer:  Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them… Read More