Boston Bruins
Ya Bruins!
Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70′s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word [...]
// read moreWhere do bears go? At last an answer to the age-old question
It’s one week until the NHL Playoffs begin and we Bruins fans, and even Coach Claude Julien, have many questions. Who will the Bruins play in the opening round – Canadiens, Sabres, Rangers? Are we ready to make a championship run? Will the hard-nosed Shawn Thornton win the Bill Masterton Memorial Trophy for perseverance, sportsmanship [...]
// read moreSwirly Time
Our beloved Boston Bruins are on a roll and these are good times at the TD Garden. So it’s no time for any wayward fan to break the Bruins Hockey Rules, as this poor guy found out.
// read moreRespect the jersey
Here’s the latest in the Bruins Hockey Rules series from Mullen. See if you can spot the all-time Bruins tough guy making a cameo in this one.
// read moreWrite a new Bruins Hockey Rule
Hey the Boston Bruins are off to a hot start: 4-2 in their first six games. And the Bear is out of hibernation hitting the sports bars around the TD Garden and enforcing the rules for the 2010-2011 season. In search of new material, the Bruins are inviting the fans to bring the funny. Write [...]
// read moreDate night – congrats to the One Show winners
Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight. Looks like we pissed-off the Flyers with that nasty billboard [...]
// read moreNever leave a Boston Bruins game early – could be painful
While the Boston Bruins are not in first place, they may be playoff bound and there are still rules that need to be followed. And enforced. So back for a fourth installment of the Bruins Hockey Rules campaign is the Bruins Bear. And he’s angrier than usual.
// read moreBruins bear and star center Marc Savard exchange holiday gifts
With a busy hockey season well underway, the Boston Bruins bear and center Marc Savard take a moment to share some Christmas joy. This moment of locker room bonding can only bode well as the Bruins head to Fenway Park on January 1st to take part in the Winter Classic against the Philadelphia Flyers. Because [...]
// read moreBlack and gold strike gold at Hatch Awards
Big night for Mullen and the Boston Bruins at the 49th Annual Hatch Awards for Creative Excellence. The Bruins Hockey Rules campaign won gold for national television. The individual spot called Date also won gold in the category. Congratulations to the team of Greg Almeida, Jesse Blatz, Jamie Ferreira, Matt Fischvogt, Zeke Bowman, Stephen Larkin [...]
// read moreCam vs. the Bear
When the NHL announced that this year’s Winter Classic would be played at historic Fenway Park, the city of Boston roared with excitement. Pitting two heated NHL rivals – the Boston Bruins and Philadelphia Flyers – outdoors in a beloved baseball park on New Year’s Day - this has become the “must see” event in [...]
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