Boston Bruins Hockey Rules

Ya Bruins!

Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70′s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word… Read More

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Where do bears go? At last an answer to the age-old question

It’s one week until the NHL Playoffs begin and we Bruins fans, and even Coach Claude Julien, have many questions. Who will the Bruins play in the opening round – Canadiens, Sabres, Rangers? Are we ready to make a championship run? Will the hard-nosed Shawn Thornton win the Bill Masterton Memorial Trophy for perseverance, sportsmanship… Read More

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Swirly Time

Our beloved Boston Bruins are on a roll and these are good times at the TD Garden. So it’s no time for any wayward fan to break the Bruins Hockey Rules, as this poor guy found out. Read More

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Respect the jersey

Here’s the latest in the Bruins Hockey Rules series from Mullen. See if you can spot the all-time Bruins tough guy making a cameo in this one. Read More

Awards

Date night – congrats to the One Show winners

Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight. Looks like we pissed-off the Flyers with that nasty billboard… Read More

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Never leave a Boston Bruins game early – could be painful

While the Boston Bruins are not in first place, they may be playoff bound and there are still rules that need to be followed. And enforced. So back for a fourth installment of the Bruins Hockey Rules campaign is the Bruins Bear. And he’s angrier than usual. Read More

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Bruins bear and star center Marc Savard exchange holiday gifts

With a busy hockey season well underway, the Boston Bruins bear and center Marc Savard take a moment to share some Christmas joy. This moment of locker room bonding can only bode well as the Bruins head to Fenway Park on January 1st to take part in the Winter Classic against the Philadelphia Flyers. Because… Read More

Awards

Black and gold strike gold at Hatch Awards

Big night for Mullen and the Boston Bruins at the 49th Annual Hatch Awards for Creative Excellence. The Bruins Hockey Rules campaign won gold for national television. The individual spot called Date also won gold in the category. Congratulations to the team of Greg Almeida, Jesse Blatz, Jamie Ferreira, Matt Fischvogt, Zeke Bowman, Stephen Larkin… Read More

New Business

The Bear is back

While most sports fans are thinking pennant races and fantasy football rosters, Mullen is thinking Stanley Cup. We’re happy to announce an expanded relationship with the Boston Bruins. Mullen is the new agency-of-record for the hometown hockey team and will be a key partner in building and energizing the fan base in what promises to… Read More

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Boston Bruins: Changing the rules of hockey and how to advertise it

Challenge: Inspire fans to get excited about the team and feel part of the community Solution: Don’t sell the Bruins, show that the Bruins understand the passion of their fans True, it’s not the hardest thing in the world to sell a sports team to the fans who already love it. But to do so… Read More