Apple
What we think about when we think about Steve
Sure we think about the Mac and the mouse and all the iThings. But Steve Jobs didn’t just change the computer business, or technology, or advertising. He changed everything. Culture. Business. Art. Creativity. He did as much to bring the spirit of the 1960s into the American mainstream as the Beatles did. He democratized creativity. [...]
// read moreMarketing on the the iPad – an advertisers guide
Brands including Chase, Armani Exchange, GAP, Fidelity, Degree for Men, Buick Lacrosse, Coca-Cola, Lexus and Gillette have already taken advantage of the buzz and unique properties of the iPad (GAP is one of the first brands to build an iPad specific application). But, there are important factors to bear in mind before you as a [...]
// read moreA look back at Barcelona
Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars. Let’s start with [...]
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