Android
Are you up to speed on mobile?
With the surfeit of mobile news over the past two weeks it seemed appropriate to write a quick piece on some of the key dynamics that continue to propel this platform to the forefront of the marketing psyche. The perfect way to illuminate the importance of this new medium was when Apple passed Microsoft a [...]
// read moreA look back at Barcelona
Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars. Let’s start with [...]
// read moreIs mobile right for your brand?
Determining whether mobile is right for your brand is a critical question, as many marketers have fallen into the trap of “get me one of these.” The answer to is often poorly articulated and overly complicated. So here it is, a simple answer to a simple question. Three Key Steps: 1. Determine how much [...]
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