Analytics
Show me the impact
As the only analytics representative at the Boulder Digital Works (BDW) this August, my experience and takeaway was unique. It reinforced why I think digital media is the best communication medium in which to have a conversation with the customer. Some my favorite creative examples I saw at BDW were Yahoo! Bus Stop Derby & [...]
// read morePerformance accountability for upper-funnel campaigns
Great attributes of digital marketing campaigns are the inherent track-ability of the Web and the performance transparency possible by tying explicit business measures such as leads or transactions resulting from a digital media investment. But, sometimes campaigns are not focused on direct response, but rather influencing upper-funnel stages such as awareness and consideration. When this [...]
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