American Association of Advertising Agencies
What a pitch – reflections on the 4A’s Institute
A group of 35 Boston ad agency “rising-stars” just wrapped-up a grueling 14-week course called the 4A’s Institute for Advanced Advertising Studies. Those familiar with the IAAS know it’s a fantastic talent development program for young ad-folk. For those of us who’ve lived it, the Institute is more than educational… it’s transformative. We learned about [...]
// read moreWhat is creativity in the age of social media?
What is creativity in the age of social media and who owns it? Great questions, which Edward Boches, Mullen’s chief creative/chief social media officer, addressed in a webinar with the 4A‘s. In case you missed it, the presentation is archived here.
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