alex leikikh
JetBlue selects Mullen as creative and media agency-of-record
Great news to share this morning. JetBlue Airways has selected Mullen as its creative and media agency-of-record following a review. Advertising Age has a complete story on the review. Adweek and BBJ have also covered. In a press release that was issued this morning, JetBlue’s senior vice president of marketing and commercial strategy Marty St. [...]
// read moreCrowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
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