agency social media
After only one week on the agency side
As a social media consultant for the last two years, I’ve had the chance to take a top down look at the way in which a lot of agencies and companies approach social media. Often, it’s been seen as a secret sauce or magic bullet for a lagging product/campaign. It’s not that at all. Social [...]
// read moreCan social media professionals learn anything from the world of advertising?
Re-printed from a guest post on The Evolution of Media When Jason Keath asked me to answer this question for a post on his blog, my first reaction was he had it backwards. Shouldn’t the question be, “What can advertising professionals learn from the world of social media?” I mean consider that the consumer has [...]
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