Ad Club
Best of Show – JetBlue and Mullen win for Ground Rules
Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned [...]
// read moreHighlights from The EDGE
Before June 24th, I was proud of the agency where I work — now I can also say I’m proud of the town I work in. Because on June 24th, I — along with a few others from Mullen — was fortunate enough to be in attendance at The EDGE Conference: Branded In Boston. For [...]
// read moreFoursquare breaking out of the “nerd ghetto.”
This post is pathetically late by social media standards, but wanted to give you our take on the foursquare presentation that the Ad Club put together this past Monday. Dennis Crowley, one of the co-founders of the geo-based social networking platform, spoke to a crowd of 160 people at Microsoft’s Nerd Center in Cambridge. Crowley [...]
// read morePearls gathered at MITX and on the Edge
In a stroke of scheduling genius, Boston’s Ad Club and the Massachusetts Innovation and Technology Exchange (MITX) held two of their signature events on the same day and several fortunate people got the privilege to attend both. Following is one guy’s take on highlights from the day. In reverse chronological order, the 14th Annual MITX [...]
// read moreBlack and gold strike gold at Hatch Awards
Big night for Mullen and the Boston Bruins at the 49th Annual Hatch Awards for Creative Excellence. The Bruins Hockey Rules campaign won gold for national television. The individual spot called Date also won gold in the category. Congratulations to the team of Greg Almeida, Jesse Blatz, Jamie Ferreira, Matt Fischvogt, Zeke Bowman, Stephen Larkin [...]
// read moreLearnings from 130 people talking about crowdsourcing
As you probably know by now, John Winsor (author, entrepreneur, innovator, director of strategy at Crispin Porter Bogusky) and I did a session yesterday on crowdsourding. We had a great time. There was a big audience, lots of discussion, and, thank goodness for the sake of dialog, some disagreement. Thanks to all of you who [...]
// read moreCrowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
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