4As
Transformation 2011: What you may not have heard from the 4A’s Conference
Change and talent: two big themes at the 4A’s (formerly known as the American Association of Advertising Agencies) annual conference last week. 4A’s President Nancy Hill opened the conference with a note of optimism: ”Our industry is back….Our industry didn’t die. Some might have once said that we were on life support. But we’re revived. [...]
// read moreWhat a pitch – reflections on the 4A’s Institute
A group of 35 Boston ad agency “rising-stars” just wrapped-up a grueling 14-week course called the 4A’s Institute for Advanced Advertising Studies. Those familiar with the IAAS know it’s a fantastic talent development program for young ad-folk. For those of us who’ve lived it, the Institute is more than educational… it’s transformative. We learned about [...]
// read moreAre you a Transformer?
I spent the majority of last week in San Francisco at the annual 4A’s leadership conference dubbed Transformation2010. As a self-styled transformative thinker, I was questioning the value or if the 3,000 mile journey would be time well spent. I’m pleased to report that it was beneficial and I wholeheartedly agree with Tom Carroll (CEO [...]
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