Winston-Salem

Frank About Women
With 80% of all purchases being made or heavily influenced by women, it’s critical to know how to connect brands with female consumers. But there’s clearly a problem when three out of four women say that “marketers and advertisers don’t understand them.” That’s why we formed Frank About Women, the nation’s leading marketing to women consultancy.

Building Service Brands
Building service brands is vastly different from selling a product on a shelf. Service brands are uniquely challenged with intangibility, commoditization in the consumer’s eyes, inconsistency of brand experience, real-time fluctuation of customer satisfaction and the consumer’s role in shaping the brand’s perception. (And that’s just for starters.) We understand – for more than a decade, we’ve been immersed in the complexities associated with building service brands and driving key metrics: customer acquisition, loyalty and profitability – across a wide spectrum of industries, from financial and travel services, to telecommunications and health care, to retail and personal services.

Digital Expertise
By leveraging the resources of a fully integrated marketing service agency combined with the expertise, focus and agility of a digital shop, Mullen’s Digital Group delivers both standalone and strategically integrated digital marketing solutions. We build distinctive, digitally savvy brands; foster social conversations that fuel customer engagement and drive sales across both e-commerce and brick-and-mortar platforms.

Winston-Salem Leadership
The leadership team of the Winston-Salem office brings experience from top agencies from around the country. They’ve come here to create a special place where we offer the same caliber talent and capabilities, but in a more intimate, more nimble, more entrepreneurial environment. (We’ll admit … the average annual temperature compared to Chicago, New York City and Minneapolis doesn’t hurt either.)