Detroit

In 1997, we opened our Detroit office with one employee and a new relationship with General Motors. Within the first decade, the office moved twice to keep up with agency growth. Now a full-service office that includes marketing strategy, public relations and brand planning, our Detroit team continues to deliver results-oriented programs for clients both inside and outside the automotive industry.

Detroit
One Woodward Avenue, Suite 1100
Detroit, MI 48226

T 313.596.9002

Business Development:
Keith Ulrich keith.ulrich@mullen.com

Agency Communications:
Sara Locricchio sara.locricchio@mullen.com

Detroit Clients

  • Escort Radar
  • General Motors Advanced Technologies
  • General Motors Cardmember Services
  • General Motors Certified Used Vehicles
  • General Motors Fleet and Commercial
  • General Motors Remarketing

Leadership

Keith Ulrich, SVP, Group Account Director

Keith supports his clients’ brands and challenges exactly as if he owned them himself. He’s never lost his yearning for knowledge or curiosity to explore new ideas, especially when that means spending time camping in the wilderness.

Andrew Bacheller, VP, Account Director

Andrew spends a lot of time listening — to his clients’ needs, to what the customer says and to people he considers to be smarter than himself. He believes that, in a world and industry that is changing as rapidly as it is today, creativity abounds and is the currency of success.

Mary Doris-Smith, VP, Account Director

Mary joined Mullen when she realized early on that I would never replace Katie Couric or make it on the LPGA Tour. She measures success one client prop at a time and believes she’s only as good as her last idea.