Boston

Leadership

Joe Grimaldi, Chairman and CEO

Joe has been a rock musician and an avid biker, but these days he spends his time pushing people to exceed their expectations and caring passionately about our company and clients. Joe exudes enthusiasm and finds his job genuinely fun, but, when he does take time off, he can be found playing with some of his favorite toys: chopper, boat, cars and a vintage Hammond B3 organ.

Edward Boches, Chief Innovation Officer

Edward has a hard time standing still. He leads our social media practice, blogs, teaches, and generally spends his time encouraging folks to stay current and be digital. Across all of these endeavors he stays true to his one fundamental belief: great creative and big ideas are the most valuable asset a brand can have. You can find him on Twitter @edwardboches, at Creativity_Unbound, or on his road bike.

Mark Wenneker, Chief Creative Officer

Mark considers himself a Brand Keeper. He has successfully rebranded HP, Comcast, Saturn, Hyundai and Saab in the past, but keeps his eyes firmly on the future. At heart, he believes the concept of advertising hasn’t changed: It’s still about the idea; we just need to find and invent new ways to get that idea across.

Alex Leikikh, President

Alex is a Soviet immigrant who learned at a young age that hard work is the only path to success. This philosophy molded Alex into a no BS, less-talk-more-do client business partner. Alex is responsible for motivating our Account Management department to be our clients’ richest source of ideas. Over the years Alex honed his skills on Philip Morris, BMW, United Airlines, Garmin, Boston Market, and many others. Alex expends spare energy in sprint triathlons, and on raising three young daughters.

Kristen Cavallo, Chief Strategy Officer

Kristen believes the biggest threat to brands today isn’t rejection, but indifference. She and her crew of strategists and analysts find creative ways to puncture consumer complacency and build loyalty beyond reason. A leader, observer of people, global nomad and confident business woman, Kristen has developed strategies for brands like VW, Saab, Kohler, Schwab, Coca-Cola and Miller Brewing.

Sheila Leyne, Director of Public Relations/Social Influence

When Sheila is not working to inspire ideas that drive word of mouth and buzz for clients, she’s a new mom learning the ropes and how to communicate with her one-year-old daughter. Sheila believes that children can teach us a lot, and that’s especially true when it comes to public relations and social media: be a good listener, earn your consumers trust and get them excited to want to spend time with you and share your brand.

John Moore, Chief Media Officer

John’s boundless energy and curiosity allow him to focus on “what’s next.” From augmented reality
to T-commerce, John is reshaping the way brands talk to consumers. You’ll often find him experimenting
in Mullen’s Emerging Media Lab, which you’ll have to see when you visit.

Paul Slack, Chief Financial Officer

Paul provides our clients and management with coherent and timely information and advice on financial and personnel matters. This includes our technology, facility, human resources, accounting, policies and procedures. But Paul isn’t all about numbers—it’s working with creative, intelligent people that makes him love what he does.