mediahub

mediahub  has blown up the traditional media mindset, along with titles and expectations, as our planners are experts at content distribution and understand that the future of marketing is about the portability of content from device to device. They know that media, at its essence, is about creating experiences that consumers seek out, share and talk about. Our buyers are well-versed at procuring video across all three screens — TV, desktop and mobile — and are immersed in the TV revolution, including addressability, ITV, gaming systems and VOD. We have a team that is dedicated to mobile, as we believe this platform is the next wave in computing, and the most important technology has shifted from the desk to the palm of your hand — a truly seminal moment. Finally, we believe so strongly in the link between creative and media that we have created a media-creative fusion capability — under the direction of a seasoned media creative director — dedicated to bringing these two disciplines together at the beginning and throughout the process.

mediahub is maniacally focused on building a discipline for the future, and our orientation starts with the consumer — understanding their relationship with media, the brand and the category. We have built a state-of-the-art media lab where clients acquire hands-on knowledge of new technology vehicles that radically change how consumers interact with brands. We have also transformed the definition of media, so that our mandate is to activate experiences, inspire creative and take chances. This new media lens has played a significant role in landing several of the most culturally influential and important brands — Zappos, JetBlue, Barnes & Noble NOOK Color and FAGE — brands that consumers deeply care about and for whom there is a high communications bar.

Our Chief Media Officer John Moore was recently named an Advertising Age Media Maven for his work with JetBlue, Match.com, Olympus and Timberland. His group, mediahub, was named Agency of the Year for Media Planning and Buying by Mediapost.