Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70′s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word “Believe” underneath, Network TV crews all around the Garden. The Hub of Hockey is restored.
This Stanley Cup series was phenomenal. I know the ratings paled compared to what they get for NFL, NBA and even MLB, but the viewing #’s were up, it was awesome TV and the announcers, with their quirky Canadian accents, were outstanding. Geico and Verizon got a ton of exposure from their sponsorship deals, not that either needs much more exposure. And the NHL “No Words” spot was in the same league as NBA’s Amazing, IMHO.
At Mullen, we’re damn proud of what the Boston Bruins have done and proud to have been their partner on the Bruins Hockey Rules campaign the past couple of years. Roll-out the Victory Dance video one more time. The Bruins are Stanley Cup Champions!