Culture at Mullen, Featured Post, Work

Let it snowify.me

December 22, 2011 Mullen

On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/AdFreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this wacky beatbox video.

Hey, speaking of beatbox videos, did you see this one we did for Google?

Our digital holiday project was called Snowify.me, an experimental HTML5 holiday card creator made with Google Maps v3. As you’ll see when you go on the site, you simply type in the location you want to snowify, decorate, and share your panoramic card with the world. And the gallery of decorations includes all kinds of fun icons from 2011, including the lovely newlywed Royal Couple and your friendly “Occupiers.”

A stealth creative and technical team at Mullen put Snowify together and, as you can read on Creativity_Unbound, this kind of was the “Accidental Holiday Card.”

Happy Holidays All! Let it snowify!