Mullen in the News

How JetBlue became one of the hottest brands in America

July 6, 2010 David Swaebe

Cool story in Ad Age today about Mullen client JetBlue. It’s a Q&A between reporter Rupal Parekh and JetBlue marketing chief Marty St. George. In a wide-ranging dialogue, they cover the selection of Mullen as JetBlue’s agency-of-record, the effect of consolidation on the airline industry, the future of loyalty marketing programs and the use of social media as a marketing tool. JetBlue is clearly a brand with a tremendous amount of momentum, as witnessed in this story from the Boston Sunday Globe about the carrier’s growth strategy here in Mullen’s headquarters market.