Leadership

Keith Ulrich, SVP, Group Account Director

Why I work at Mullen
Mullen has a unique and enduring entrepreneurial culture... that is tough to find these days. It gets into your blood.

What I really do
Listen carefully to my clients, understand their world... devise solutions for their challenges. Support their brands and challenges exactly as if I owned them myself... be passionate. Support the overall agency team any and every way I can to drive innovation.

How I maintain sanity
I haven't lost my yearning for knowledge or curiosity to explore new ideas... it keeps things challenging. Getting away from it all in the wilderness.

How I measure client success
When clients know and believe in their heart that you feel the same weight of responsibility to proactively solve their marketing challenges every day — that you act as if it is your business — you have a rare opportunity to build a true partnership. That's what I try to do for my clients. It's part of the entrepreneurial spirit that defines Mullen.