Olympus and mediahub from Mullen won top prize for Best Use of New/Emerging/Experimental Media at the MediaPost Creative Media Awards in NYC last night. We won for the Look what you can do campaign which included augmented reality product demos (see video below), iPad advertising in Wired’s first app and a heavy dose of social media and user-generated content. Dockers and National Geographic were the other finalists in this very important category.
mediahub had two other finalists in the competition:
- Zappos - Performance Media & Marketing
- JetBlue – Media Research/Insights
All of the finalists are posted here. All of the winners are posted here. Congrats to all and to MediaPost for putting together an event recognizing what Mullen’s CCO likes to call the “creative-media sandwich.”