Work
Vanity Fair features Jon Sarkin and Mullen’s new art installation
Usually when we have work in Vanity Fair, it’s an ad for one of our clients. But this week, the online version of the magazine has a story on Jon Sarkin, the artist we recently commissioned to interpret the word “unbound,” our new tagline, which describes our recently re-invented way of working and creating. The [...]
// read moreWill it blend? Part two
That nutty Blendtec guy is at it again stuffing expensive cameras into his blender to see what’ll happen. Confession: Mullen made him do it. It’s the focal-point of an all-out social media launch for the Olympus E-P1, a snazzy new device that is the world’s smallest digital SLR and HD video camera all-in-one. Get the [...]
// read moreInformation delivery is the new advertising
There are times in advertising when the hard sell just isn’t appropriate. And that’s the situation we found ourselves in with our work for Joint Advertising Market Research & Studies (JAMRS), a division of the Department of Defense. Our mission is simply to get parents talking about military service with their kids. It’s an intensely [...]
// read moreWho needs a Hollywood celebrity when you can work with Tom Dickson?
Historically when an ad agency wanted a big celebrity to be in one of its commercials it went to Hollywood. Sure, we’ve done that, too. But we think it’s more innovative to be one of the first agencies to explore the new celebrities emerging in the digital space. So for our client Olympus Camera we [...]
// read moreBoston Bruins: Changing the rules of hockey and how to advertise it
Challenge: Inspire fans to get excited about the team and feel part of the community Solution: Don’t sell the Bruins, show that the Bruins understand the passion of their fans True, it’s not the hardest thing in the world to sell a sports team to the fans who already love it. But to do so [...]
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