Dave Weist and Tim Vaccarino promoted to Executive Creative Directors
Awards, Work

mediahub takes five at Maven Awards

The fall advertising award season is cranking and the latest news here is that mediahub from Mullen picked up five Media Maven Awards last night for three different clients, plus a “rising-star” at the agency who is doing a lot of really cool digital stuff for JetBlue. Here’s what we won: Best Use of Out-of-Home… Read More
Analysis & Opinion, Work

Social media fatigue and the challenge for brands

You finally have Facebook working. You’re interacting on Twitter. You’ve got company blogs.  And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there’s Instagram. Brands like Burberry and Olympus (a Mullen client) are getting more… Read More
Free food with an accent
Work

Free food with an accent

Are you hungry? Do you like free food? Do you speak even a tiny bit of Spanish, French, Italian or German? Are you in NYC today or tomorrow? If you answered yes to all, then head to Union Square today and Midtown Manhattan tomorrow and look for the Living Language Food Trucks. All you have… Read More
The Day Baby Was Born
Work

The Day Baby Was Born

In September 2010, Mullen’s Tommee Tippee client issued a challenge:  come up with a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration.   After 10 months of tireless devotion, The Day Baby Was Born has finally launched.  With this site, leveraging the intimate connection between mom… Read More
Dudes in boxers & ties all over America
Work

Dudes in boxers & ties all over America

The Mullen NC office caused a jolt in a bunch of big cities this morning when they dispatched a bunch of dudes in boxers & ties on to the streets of Boston, NYC, Seattle D.C. and seven other U.S. cities to promote the Men’s Wearhouse National Suit Drive. The promotion asks people to “Give the… Read More
Media Plan of the Year: JetBlue Celebrity Baggage
Awards, Work

Media Plan of the Year: JetBlue Celebrity Baggage

I’m proud to announce that mediahub from Mullen and JetBlue this week won the coveted Adweek Media Plan of the Year Award.  We won it in the “Alternative Media” category for a program called “Celebrity Baggage.”  It ran in the strategically important Los Angeles market and used multiple tools in Mullen’s hyperbundled arsenal – PR/Social,… Read More
Zappos.com: More than Shoes!
Work

Zappos.com: More than Shoes!

For Mullen’s latest campaign for Zappos.com, we had an interesting task — communicate that the online retailer known for its shoe selection also has clothing. Embracing the Zappos’ core value of “Do more with less”, we did just that. Our new campaign features characters who would be a bit more comfortable if they’d only known… Read More
Culture at Mullen, Work

Highlights from Cannes

Attending the Cannes Lion Festival was like entering a parallel universe — and not just because we were looking at the world through rosé-colored glasses. At Cannes Lion, you are surrounded by the innovators, the legends, and the rising stars: 8,000 advertising creatives from over 90 countries, effectively transplanting the energy, culture and creativity of… Read More
Awards, Work

Can this guy pick up a Lion?

Just  heard that Mullen’s Planet Fitness spots Lift Things Up and Application made the prestigious Film Short List (scroll down to category A19 Entertainment & Leisure) at the Cannes Lions International Festival of Creativity. “Film Short List” is the Cannes way of saying finalists in TV advertising. Planet Fitness is up against many worthy competitors,… Read More
5 of 14« First...34567...10...Last »