What if?

What if we thought more like inventors than advertisers? What if we teamed-up to work with the biggest bunch of what if-ers on the planet? So many questions, answered in this musical and visual journey through the idea lab at Mullen. The music, in case you’re wondering, is “Love You” by The Free Design. Credit writer Gabriel Ferrer,… Read More
Analysis & Opinion, Work

Doritos Wins Brand Bowl 2012

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials. Doritos won with its “Crash the… Read More

It’s Game Day at Brand Bowl 2012

OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the… Read More
Featured Post, Mullen in the News, Work

A Stand-Out Year

Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional… Read More
Featured Post, Work

Brandbowl is back with new features

This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was… Read More
Featured Post, Work

Forget New Hampshire… Who will win at CES?

With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome.… Read More
Culture at Mullen, Featured Post, Work

Let it

On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/AdFreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this wacky beatbox… Read More
Featured Post, Work

Calling all pretty faces

We have two new spots out for Google to support the Galaxy Nexus smartphone. These broke just as the Android 4.0 “Ice Cream Sandwich”-powered device from Samsung arrived in Verizon stores in the U.S.  The two spots put a human touch on some really cool features – “Face Unlock” face recognition unlocking technology and  the… Read More

Game over Seen this new spot Mullen did for Google and the Galaxy Nexus device? You like? Gist of it is you can use “Hangouts” to connect with up to nine friends on Google+. Can’t say too much about it, except there might be more where this came from. Please let us know what you think. Read More