Events, Work

Crazy Light Show at the Boston Garden

Great game at the TD Boston Garden Friday night ’cause the Celtics won. Even better light show outside on the Causeway Street side of the building that we put on in partnership with adidas. It’s our first project for these guys and it’s to launch their new line of adizero shoes, including the Crazy Light… Read More
Featured Work, Mullen in the News, Work

What’s Your NOOK?

All you Mad Men nuts have probably seen this campaign running for the past few weeks. It’s our latest for Barnes & Noble and the NOOK Tablet. ADWEEK calls the campaign “pleasingly simple” in a recent Ad of the Day feature. Please have a look and let us know, what’s your NOOK? Read More
Work

What if?

What if we thought more like inventors than advertisers? What if we teamed-up to work with the biggest bunch of what if-ers on the planet? So many questions, answered in this musical and visual journey through the idea lab at Mullen. The music, in case you’re wondering, is “Love You” by The Free Design. Credit writer Gabriel Ferrer,… Read More
Analysis & Opinion, Work

Doritos Wins Brand Bowl 2012

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials. Doritos won with its “Crash the… Read More
Work

It’s Game Day at Brand Bowl 2012

OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the… Read More
Featured Post, Mullen in the News, Work

A Stand-Out Year

Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional… Read More
Featured Post, Work

Brandbowl is back with new features

This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was… Read More
Featured Post, Work

Forget New Hampshire… Who will win at CES?

With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome.… Read More