Featured Post, Mullen in the News, Work

A Stand-Out Year

Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional… Read More
Featured Post, Work

Brandbowl is back with new features

This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was… Read More
Featured Post, Work

Forget New Hampshire… Who will win at CES?

With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome.… Read More
Culture at Mullen, Featured Post, Work

Let it snowify.me

On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/AdFreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this wacky beatbox… Read More
Featured Post, Work

Calling all pretty faces

We have two new spots out for Google to support the Galaxy Nexus smartphone. These broke just as the Android 4.0 “Ice Cream Sandwich”-powered device from Samsung arrived in Verizon stores in the U.S.  The two spots put a human touch on some really cool features – “Face Unlock” face recognition unlocking technology and  the… Read More
Work

Game over

http://www.youtube.com/watch?v=DAlO9Mt7-XA Seen this new spot Mullen did for Google and the Galaxy Nexus device? You like? Gist of it is you can use “Hangouts” to connect with up to nine friends on Google+. Can’t say too much about it, except there might be more where this came from. Please let us know what you think. Read More
Mullen in the News, Work

Mobilizing Mobile – Alabama that is

Can an entire city be mobilized? Can one place, given time and resources, convert every business to websites optimized for mobile phones? Over the next 48 hours, we are going to find out. As an extension of our Howtogomo campaign, encouraging businesses to create websites that are mobile-ready, Mullen has created an initiative with Google… Read More
Work

Are you ready to GoMo?

Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites.… Read More
Analysis & Opinion, Work

Five lessons for marketers from Naked Pizza

Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite… Read More