Culture at Mullen, Featured Post, Work

Let it snowify.me

On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/AdFreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this wacky beatbox… Read More
Featured Post, Work

Calling all pretty faces

We have two new spots out for Google to support the Galaxy Nexus smartphone. These broke just as the Android 4.0 “Ice Cream Sandwich”-powered device from Samsung arrived in Verizon stores in the U.S.  The two spots put a human touch on some really cool features – “Face Unlock” face recognition unlocking technology and  the… Read More
Work

Game over

http://www.youtube.com/watch?v=DAlO9Mt7-XA Seen this new spot Mullen did for Google and the Galaxy Nexus device? You like? Gist of it is you can use “Hangouts” to connect with up to nine friends on Google+. Can’t say too much about it, except there might be more where this came from. Please let us know what you think. Read More
Mullen in the News, Work

Mobilizing Mobile – Alabama that is

Can an entire city be mobilized? Can one place, given time and resources, convert every business to websites optimized for mobile phones? Over the next 48 hours, we are going to find out. As an extension of our Howtogomo campaign, encouraging businesses to create websites that are mobile-ready, Mullen has created an initiative with Google… Read More
Work

Are you ready to GoMo?

Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites.… Read More
Analysis & Opinion, Work

Five lessons for marketers from Naked Pizza

Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite… Read More
Work

MassMutual – Kids Take Charge

This summer, MassMutual challenged Mullen to develop a program to address the declining rate of life insurance ownership in America, break down barriers that prevent people from buying plans and debunk the myths about the subject. Mullen’s response: Kids Take Charge„ . Launched this week, Kids Take Charge„  seeks to educate consumers through a series of… Read More
Work

The Good Belly Project launches

We’re really excited to launch the Good Belly Project, a social-media powered philanthropic project in aid of UNICEF to help relieve hunger in East Africa. The Situation Millions of children across Somalia and the Horn of Africa are suffering a deadly combination of drought, escalating food prices and armed conflict. The famine in Somalia is… Read More
Awards, Work

Best of Show – JetBlue and Mullen win for Ground Rules

Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned… Read More
Work

A place to vent in Red Sox Nation

We’re going through the many stages of grief here in Boston in the wake of the Red Sox epic collapse. And through the power of technology, we can all share and measure our anguish. Have a look, if you can handle the misery, at The Pulse/Boston Red Sox. This Twitter-driven site scores how the Red… Read More