Seven questions with a seal/athlete/Boston superstar

You rarely do endorsements/ads. Why now? I’ve always been about the game.  I was brought up being told no seal is bigger than the game. So I just felt putting myself out there to sell sports drinks, shoes, or deodorant would be selfish.  Since I wouldn’t know what to do with any of them. The… Read More

EMBARQ: New Economy + New Consumer Target = New Platform

Challenge: Begin with deteriorating economic realities, add telecom price wars and a redefined consumer target (families with kids under 18) and you’ve got the conditions for a smart new messaging platform – one that acknowledges the changing times and target audience. Solution: Leverage the reasons that families are spending more time at home together—changing lifestyles, life stages… Read More

General Motors Environmental and Energy Strategy Board

General Motors Environmental and Energy Strategy Board In 2004, Mullen was hired by General Motors’ Energy and Environment Strategy Board (EESB), which is responsible for developing GM’s global energy and environmental strategy. EESB members include senior leaders from Communications, Engineering, Powertrain, Worldwide Facilities/Manufacturing, Public Policy and Legal, and the Research and Development and Planning area. We… Read More

Wachovia PR

Background Wachovia Securities Corporate and Investment Banking business was born of the merger of First Union and Wachovia. As part of an overall financial institution including a retail bank, wealth management, and a national brokerage, the corporate and investment banking group has become an emerging leader in the integration of the two sides of corporate… Read More

Massachusetts Office of Travel and Tourism

In 2004 Mullen was awarded the MOTT business and tasked with the following objectives: Make Massachusetts a year-round, leisure travel destination in the minds of travel press and consumers; Position the Commonwealth as a community of open-minded individuals ready to welcome diverse visitors; and help MOTT respond to industry needs and heighten the agency’s profile… Read More

Batman, Mayor West and LendingTree

If you watched the morning news shows today you may have heard a familiar voice speaking about “men of ill repute,” “corporate mischief makers,” “a wave of financial tomfoolery” and a “downturn of diabolical proportions.” The voice you heard is Adam West who some of you know as Mayor West on Family Guy and others… Read More

What’s with the gay golfer?

A few savvy observers have noted the appearance of a gay rights symbol (the Human Rights Campaign’s blue & gold logo on the guy’s shirt) in the new Orbitz hovercraft commercial from Mullen.  We’ve had press inquiries on this subject with people wondering about motives.  Well, it’s pretty simple.  Orbitz was the first online travel… Read More
Analysis & Opinion, Work

10 steps to launching a new product using social media

Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera.  This beautifully designed camera shoots great stills and HD video.  As a content creating machine, it seemed the perfect product to bring to life in the social media space.  After all, aren’t YouTube, Flickr and… Read More

Live Blue: a simple way to preserve endangered oceans

From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor.  We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource.  In partnership with the Aquarium we’ve just launched “Live Blue,”  a… Read More