Work

Wachovia PR

Background Wachovia Securities Corporate and Investment Banking business was born of the merger of First Union and Wachovia. As part of an overall financial institution including a retail bank, wealth management, and a national brokerage, the corporate and investment banking group has become an emerging leader in the integration of the two sides of corporate… Read More
Work

Massachusetts Office of Travel and Tourism

In 2004 Mullen was awarded the MOTT business and tasked with the following objectives: Make Massachusetts a year-round, leisure travel destination in the minds of travel press and consumers; Position the Commonwealth as a community of open-minded individuals ready to welcome diverse visitors; and help MOTT respond to industry needs and heighten the agency’s profile… Read More
Work

Batman, Mayor West and LendingTree

If you watched the morning news shows today you may have heard a familiar voice speaking about “men of ill repute,” “corporate mischief makers,” “a wave of financial tomfoolery” and a “downturn of diabolical proportions.” The voice you heard is Adam West who some of you know as Mayor West on Family Guy and others… Read More
Work

What’s with the gay golfer?

A few savvy observers have noted the appearance of a gay rights symbol (the Human Rights Campaign’s blue & gold logo on the guy’s shirt) in the new Orbitz hovercraft commercial from Mullen.  We’ve had press inquiries on this subject with people wondering about motives.  Well, it’s pretty simple.  Orbitz was the first online travel… Read More
Analysis & Opinion, Work

10 steps to launching a new product using social media

Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera.  This beautifully designed camera shoots great stills and HD video.  As a content creating machine, it seemed the perfect product to bring to life in the social media space.  After all, aren’t YouTube, Flickr and… Read More
Work

Live Blue: a simple way to preserve endangered oceans

From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor.  We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource.  In partnership with the Aquarium we’ve just launched “Live Blue,”  a… Read More
Awards, Work

This week’s featured Twitter user : @getolympus

Every week or two, mullen.com changes the featured Twitter feed on the right hand column of this page.  For the last couple of weeks it’s been our CCO Edward Boches who heads up our social media operations.  For the next two, it’s Michael Bourne, our in-house gadget freak who tweets for Olympus Imaging America, “the… Read More
Work

Stanley iPhone App

Challenge The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage. Solution By combining social media channels and traditional press outreach, we raised awareness for the new… Read More
Work

Sweethearts meet hot bachelors

It’s must reading material for the beach.  The special double-issue People Summer’s Hottest Bachelor edition features Mullen’s first work for Sweethearts®, the famous NECCO candy brand.  Sweethearts® supports the USO and Operation USO Care Package, which has distributed over 1.5 million care packages to U.S. military service personnel.  Hope everyone will chip-in and send a… Read More