Work

Breaking Bread

Sometimes social media doesn’t start with social media.  It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for  Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon… Read More
Awards, Work

Meet the mullenoids

MITX asked all of the finalist agencies at their recent award show to do profile videos of themselves.  The theme this year was video games.  We call our video “The Mullenoids.” Comedian Jeff Caldwell, the emcee for the MITX Awards show, called it “the lighter side of workplace violence.”  Please have a look and judge… Read More
Work

Blogging in the Alleghenies – a social media adventure

Navigating the ever-changing waters of social media marketing is becoming more challenging by the day. Apple recently announced the 100,000th app for the iPhone. A study from the Association of National Advertisers revealed that two thirds of marketers have now used social media in some capacity. Some brands have even chosen to market exclusively through… Read More
Work

Starting the movement to stop diabetes

Today, as the nation kicks off another American Diabetes Month, Mullen and the American Diabetes Association open a new front on the war against diabetes. For nearly 70 years, the Association has been the stalwart of diabetes education, advocacy and research, helping countless adults and children manage this insidious and often deadly disease, while supporting… Read More
Work

The G-20 summit in real-time: G20Buzz.com

When the White House announced earlier this year that Pittsburgh was to be the host of the next G-20 summit, Pittsburghers everywhere initially reacted with shock, which turned into excitement, which turned into a feeling of ‘it’s about time.’ Pittsburgh has made a smooth transition to a new economy, and we’re proud to play host… Read More
Work

Cam vs. the Bear

When the NHL announced that this year’s Winter Classic would be played at historic Fenway Park, the city of Boston roared with excitement. Pitting two heated NHL rivals – the Boston Bruins and Philadelphia Flyers – outdoors in a beloved baseball park on New Year’s Day -  this has become the “must see” event in… Read More
Work

If an app launches in the forest will anyone use it?

Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl  (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We… Read More
Work

Seven questions with a seal/athlete/Boston superstar

You rarely do endorsements/ads. Why now? I’ve always been about the game.  I was brought up being told no seal is bigger than the game. So I just felt putting myself out there to sell sports drinks, shoes, or deodorant would be selfish.  Since I wouldn’t know what to do with any of them. The… Read More