Work

The Making of the Zappets

We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos.  Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life. There is one Zappos TV spot in the market so far. Many… Read More
Work

First Zappos spot breaks

The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness. We’ll keep sharing new creative from the campaign as it breaks. There’s… Read More
Work

The Zappets are coming

Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read. This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching… Read More
Analysis & Opinion, Work

Doritos wins the BrandBowl. Budweiser Select 55 is biggest loser.

According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.   Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting,… Read More
Work

Save a life

Typically this time of year the airways become bombarded with scare tactic advertising designed to deter people from driving drunk. And while that is certainly one way to look at it, we thought we’d try something a bit more optimistic this year. Instead of shunning the people who drink and drive why not celebrate the… Read More
Work

Breaking Bread

Sometimes social media doesn’t start with social media.  It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for  Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon… Read More
Awards, Work

Meet the mullenoids

MITX asked all of the finalist agencies at their recent award show to do profile videos of themselves.  The theme this year was video games.  We call our video “The Mullenoids.” Comedian Jeff Caldwell, the emcee for the MITX Awards show, called it “the lighter side of workplace violence.”  Please have a look and judge… Read More