Work

“Pow…Boom!..Bang, Bang, Bang…”

No, these are not the words from some action hero coming to save the day. These are the words of Jerome, who was recently featured in one of Mullen’s new Planet Fitness TV spots. If you’ve never heard of Planet Fitness, you will soon. As creative can truly be a business multiplier for brands, Mullen… Read More
Work

Give the Suit Off Your Back!

Only in New York City would a group of shirtless, pantless men walking the streets be considered commonplace. Still, the street teams you see here garnered a great deal of attention in the Big Apple (including a spot on the CBS Early Show), and in the other four cities where Mullen coordinated a guerilla marketing… Read More
Work

Letting the camera speak for itself

How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera… Read More
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I can talk like a penguin

What do you get when you put a diva, a troublemaker and a player under the same roof? That’s the question we tried to answer with a new campaign for the penguin exhibit at the New England Aquarium. After speaking with the Aquarium’s team of aquarists and trainers, we discovered that these little, feathery birds… Read More
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Men’s Wearhouse – “a place men belong”

All you men out there have probably noticed a guy on TV recently stumbling into a stake-out and a battle scene and seeming slightly disoriented. Well, it turns out he’s exactly where he belongs – at Men’s Wearhouse in the first creative from Mullen’s North Carolina office since the giant national retailer named us their… Read More
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Olympus – Look what you can do

Challenge Working with the Olympus team, Mullen’s Media, Creative and PR/Social Influence groups joined forces to conceptualize a highly integrated launch for the mass-market Olympus PEN E-PL1. We started with great assets—the PEN’s large social following of knowledgeable advocates and an ingenious product with digital SLR functionality, point & shoot simplicity and HD video capture… Read More
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Timberland PRO – Stay on your feet

Challenge Timberland PRO was introducing an innovative new Anti-Fatigue technology into the heavy-duty industrial footwear category. The challenge was that many of our target consumers (industrial workers between the ages of 25 and 45) were Wolverine, RedWing or Rocky work boot consumers with established brand loyalties. With that significant hurdle in mind, the campaign was… Read More
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I’m not emotionally ready

Here’s the latest TV spot from Zappos where real-life customer service team member Michael helps a distressed customer manage her emotions. They are so nice at Zappos. Ironically, Fast Company reports that Zappos’ best customers are the ones who return the most merchandise. Just goes to show the power of great customer service.   Read More
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Zappos – Happy People Making People Happy

Challenge Zappos is an amazing success story, growing sales in the retail footwear category from $1M to $1B in 10 years. Simply put, Zappos is a customer service company that just happens to sell shoes. The entire company is built on a unique culture of delivering WOW through customer service. After 10 years of hockey-stick… Read More