Work

The Making of the Zappets

We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos.  Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.

There is one Zappos TV spot in the market so far. Many more [...]

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First Zappos spot breaks

The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness.

We’ll keep sharing new creative from the campaign as it breaks. There’s more [...]

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The Zappets are coming

Posted by Mullen on 03/05/10

Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read.
This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching their [...]

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The ultimate Twitter/SuperBowl experience, brought to you by Mullen and Radian6

Let’s face it, if you’re in advertising you watch the Super Bowl primarily for the ads. In fact that’s why a lot of people watch the game. And what’s better than watching the ads?  That’s right. Talking about them. Playing armchair critic. Comparing your opinions to those of the millions of other eager ad analysts [...]

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Bruins bear and star center Marc Savard exchange holiday gifts

With a busy hockey season well underway, the Boston Bruins bear and center Marc Savard take a moment to share some Christmas joy. This moment of locker room bonding can only bode well as the Bruins head to Fenway Park on January 1st to take part in the Winter Classic against the Philadelphia Flyers. Because [...]

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Save a life

Typically this time of year the airways become bombarded with scare tactic advertising designed to deter people from driving drunk. And while that is certainly one way to look at it, we thought we’d try something a bit more optimistic this year. Instead of shunning the people who drink and drive why not celebrate the [...]

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Breaking Bread

Sometimes social media doesn’t start with social media.  It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for  Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon [...]

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Pearls gathered at MITX and on the Edge

In a stroke of scheduling genius, Boston’s Ad Club and the Massachusetts Innovation and Technology Exchange (MITX) held two of their signature events on the same day and several fortunate people got the privilege to attend both. Following is one guy’s take on highlights from the day.
In reverse chronological order, the 14th Annual MITX Interactive [...]

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Starting the movement to stop diabetes

Today, as the nation kicks off another American Diabetes Month, Mullen and the American Diabetes Association open a new front on the war against diabetes. For nearly 70 years, the Association has been the stalwart of diabetes education, advocacy and research, helping countless adults and children manage this insidious and often deadly disease, while [...]

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Gay golfer wins. Mullen spot for Orbitz recognized at GLAAD Awards

Posted by David Swaebe on 10/28/09
tags: , ,

Mullen’s Golfer spot for Orbitz won top prize in the Gay & Lesbian Alliance Against Defamation (GLAAD) Media Awards in Advertising. The awards were presented at a ceremony in NYC last night. In the spot, one of the characters is wearing a golf shirt emblazoned with the Human Rights Campaign (HRC) logo. The spot was [...]

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