Work
Brandbowl is back with new features
This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was [...]
// read moreCalling all pretty faces
We have two new spots out for Google to support the Galaxy Nexus smartphone. These broke just as the Android 4.0 “Ice Cream Sandwich”-powered device from Samsung arrived in Verizon stores in the U.S. The two spots put a human touch on some really cool features – “Face Unlock” face recognition unlocking technology and the [...]
// read moreGame over
Seen this new spot Mullen did for Google and the Galaxy Nexus device? You like? Gist of it is you can use “Hangouts” to connect with up to nine friends on Google+. Can’t say too much about it, except there might be more where this came from. Please let us know what you think.
// read moreMobilizing Mobile – Alabama that is
Can an entire city be mobilized? Can one place, given time and resources, convert every business to websites optimized for mobile phones? Over the next 48 hours, we are going to find out. As an extension of our Howtogomo campaign, encouraging businesses to create websites that are mobile-ready, Mullen has created an initiative with Google [...]
// read moreAre you ready to GoMo?
Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites. [...]
// read moreMassMutual – Kids Take Charge
This summer, MassMutual challenged Mullen to develop a program to address the declining rate of life insurance ownership in America, break down barriers that prevent people from buying plans and debunk the myths about the subject. Mullen’s response: Kids Take Charge℠. Launched this week, Kids Take Charge℠ seeks to educate consumers through a series of [...]
// read moreThe Good Belly Project launches
We’re really excited to launch the Good Belly Project, a social-media powered philanthropic project in aid of UNICEF to help relieve hunger in East Africa. The Situation Millions of children across Somalia and the Horn of Africa are suffering a deadly combination of drought, escalating food prices and armed conflict. The famine in Somalia is [...]
// read moreBest of Show – JetBlue and Mullen win for Ground Rules
Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned [...]
// read moreA place to vent in Red Sox Nation
We’re going through the many stages of grief here in Boston in the wake of the Red Sox epic collapse. And through the power of technology, we can all share and measure our anguish. Have a look, if you can handle the misery, at The Pulse/Boston Red Sox. This Twitter-driven site scores how the Red [...]
// read moreDave Weist and Tim Vaccarino promoted to Executive Creative Directors
You know the old Leo Durocher thing about nice guys finishing last? Not true. Witness Dave Weist and Tim Vaccarino, two good guys who just got bumped up to Executive Creative Directors in Mullen’s Boston headquarters. For those of you who don’t know them personally, I suspect you’ll recognize their work. They helped Mullen win [...]
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