Mullen in the News, Work

No. 6 Most Creative Woman in Advertising

Business Insider has named 36 ladies as the Most Creative Women in Advertising right now, and we are more than a little partial to number six, Andrea Mileskiewicz. To quote our President, Kristen Cavallo, “She’s humble, hardworking, collaborative, optimistic and smart. And, more importantly, she rocks red lipstick better than anyone else at Mullen.” While Andrea has… Read More
Awards, Mullen in the News, Work

Emmy Award – National Geographic Channels “Live from Space”

What did you want to be when you grew up? Astronaut was probably high on the list, and maybe an Emmy Award winner? We haven’t been to outer space, but we have experienced it — and received an Emmy for building that experience. Mullen collaborated with client National Geographic Channel to create the Social TV experience Live from Space, a two-hour special… Read More
Work

A Major Change Coming to Broadcast?

Aereo, a startup subscription TV service company, is being sued by major broadcasting networks in New York to prevent the service from launching due to copyright infringement.  Aereo leases antennas to its consumers, that when activated with the company’s app, allows them to tune into broadcast TV as well as record programs on a cloud-based… Read More
Work

The One Show

Jon Ruby’s Super-Amazing Creative Week @#CreativeWeek @The One Show By Jon Ruby, Creative Director, Mullen Wednesday, May 7 First day. Exciting stuff. I have to make three three-minute presentations for our Interactive Pencil winners. Instead of taking a taxi, like a normal person, I decide that I will get some fresh air and walk 26… Read More
Work

Facebook Doubles Down on the Messaging Space

Last Monday Facebook launched the latest 5.0 version of its Messenger app which now includes video messaging and improved photo messaging. The most drastic update was announced a few weeks prior when Facebook revealed they would be eliminating messaging from the main application altogether. Routing users to a separate app is an effort geared to… Read More
Mullen in the News, Work

#worldstoughestjob

The “World’s Toughest Job” video we created with Cardstore and American Greetings seems to have gone bona fide viral: 9.1 million YouTube views in the first three days  News coverage on Good Morning America, CNN, The View, Fox News, HuffingtonPost, Mashable, Time and The Today Show.  Celebrity Social sharing from Jessica Alba, Zooey Deschanel, Deepak Chopra… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
Work

Need to reach a Grammy audience on a modest budget? No problem.

Our challenge:  On Monday January 27th, VH1 launched an unprecedented event featuring six concerts over six nights from acts like Fall Out Boy, the Goo Goo Dolls and Gavin Degraw. Dubbed “SuperBowl Blitz” and airing the week leading up to the Superbowl, the series celebrated the SuperBowl for not only being an epic sports game,… Read More
Awards, Featured Work, Work

Top 10 Mobile Advertising Campaigns of 2013 – Mullen’s JetBlue Makes the List

Mobile Marketer announces their “Top 10 Mobile Advertising Campaigns of 2013” and Mullen’s JetBlue work makes the list. JetBlue was the first brand in the United States to leverage a new voice-activated ad this year.  The airline and mediahub/Mullen partnered with Mobile Theory on the ads, which appeared as collapsed ads within mobile sites and… Read More
Work

Breaking Bad with CENTURY 21

AMC had a huge night Sunday with the series finale of Breaking Bad. 10.3 million viewers, a 255% increase over last season’s finale and a 56% bump from the previous week, according to Ad Age. There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as… Read More
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