Technology
In today’s marketing environment, functionality says as much about a brand as copy and design. Mullen’s Digital Production capability is staffed with craftspeople that develop great work for the Internet and beyond. With innovative spirit and respect for Web standards, we work to provide our clients’ customers with easy access to branded content and tools. From microsites, to mobile apps, to social media integration, we are experienced in the technologies that bring ideas to life.
Doritos Wins Brand Bowl 2012
According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials. Doritos won with its “Crash the [...]
// read moreIt’s Game Day at Brand Bowl 2012
OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the [...]
// read moreForget New Hampshire…Who will win at CES?
With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome. [...]
// read moreFormer Forrester analyst Sean Corcoran joins Mullen as lead digital and social media strategist
Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and [...]
// read moreLet it snowify.me
On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/Adfreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this whacky beatbox [...]
// read moreCalling all pretty faces
We have two new spots out for Google to support the Galaxy Nexus smartphone. These broke just as the Android 4.0 “Ice Cream Sandwich”-powered device from Samsung arrived in Verizon stores in the U.S. The two spots put a human touch on some really cool features – “Face Unlock” face recognition unlocking technology and the [...]
// read moreGame over
Seen this new spot Mullen did for Google and the Galaxy Nexus device? You like? Gist of it is you can use “Hangouts” to connect with up to nine friends on Google+. Can’t say too much about it, except there might be more where this came from. Please let us know what you think.
// read more5 things about PR that haven’t changed in the last 12 years
We spend a lot of time talking about how the world of media has changed as we move toward a more mobile, plugged-in way of living. But in spite of everything that’s changed since I started at Mullen PR in 1999, some things haven’t changed a bit. Here are five for which I’d love to [...]
// read moreWhy Ditto isn’t just another repeat
“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up [...]
// read moreMullen’s Chief Digital Officers Perry Fair and Mauro Cavalletti
As Mullen’s Chief Creative Officer Mark Wenneker tells the story, it was an “awkward Skype call” that led to the hiring of Co-Chief Digital Officers Perry Fair and Mauro Cavalletti. “Originally I was looking for one person for this job. I liked them both so much I put together the Skype meeting with both to [...]
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