Social Influence
Yes, the consumer is in control, and, yes, we all have to master the art of listening to conversations on Twitter and other social communities, but we also want to inspire, build and mobilize those communities. We do that with services that combine blogging, presence engineering, original content and programs with a healthy dose of SEO.
Will it blend? Part two
That nutty Blendtec guy is at it again stuffing expensive cameras into his blender to see what’ll happen. Confession: Mullen made him do it. It’s the focal-point of an all-out social media launch for the Olympus E-P1, a snazzy new device that is the world’s smallest digital SLR and HD video camera all-in-one. Get the [...]
// read moreWe have a new logo and tagline
We figured we’re moving to Boston after 23 years in the mansion, we’re creating a new more open environment to mirror the way we actually work, and we’re launching a new website. Might as well have a new logo that looks forward rather than backwards and a tagline that defines what we believe. So here [...]
// read moreHow do you make Facebook work for your brand?
Every marketer has this nagging feeling that they need to have a presence on Facebook as the social juggernaut has now passed the 200mm mark. And although it’s not rocket science, so many brands continue to fall short in this space. They either fail to build a large enough fan base, or neglect to actively [...]
// read moreOlympus: For the complete picture, we now go to Twitter, Facebook and YouTube
Digital innovation is in Olympus’s DNA. So it’s no surprise they’ve enthusiastically embraced social media to engage with customers and fans, build community around their products, and inspire users to join them in the creation of content. Today, we’re working with Olympus to use social media as it was meant to be used. We’re starting [...]
// read moreCan social media professionals learn anything from the world of advertising?
Re-printed from a guest post on The Evolution of Media When Jason Keath asked me to answer this question for a post on his blog, my first reaction was he had it backwards. Shouldn’t the question be, “What can advertising professionals learn from the world of social media?” I mean consider that the consumer has [...]
// read moreGrain Foods Foundation: Making bread into art
Challenge: Teach Moms about bread’s nutrition while supporting people in need Solution: Turn consumer-generated art into meals for hungry families How do you get Moms to engage with a message about the nutritional value of sliced bread? The fact is, we all love to eat it, but we may not necessarily want to read about [...]
// read moreBoston Bruins: Changing the rules of hockey and how to advertise it
Challenge: Inspire fans to get excited about the team and feel part of the community Solution: Don’t sell the Bruins, show that the Bruins understand the passion of their fans True, it’s not the hardest thing in the world to sell a sports team to the fans who already love it. But to do so [...]
// read moreWhen it all works together, it’s a piece of art.
On May 5, Diane Sawyer featured our client Grain Foods Foundation on Good Morning America, calling attention to the foundation’s efforts to donate food and money to Feeding America. More than 2.4 million people tuned into the show and another 2.5 million visited GMA’s website that day. Think you can generate that kind of PR [...]
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