Social Influence
Yes, the consumer is in control, and, yes, we all have to master the art of listening to conversations on Twitter and other social communities, but we also want to inspire, build and mobilize those communities. We do that with services that combine blogging, presence engineering, original content and programs with a healthy dose of SEO.
Doritos Wins Brand Bowl 2012
According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials. Doritos won with its “Crash the [...]
// read moreIt’s Game Day at Brand Bowl 2012
OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the [...]
// read moreForget New Hampshire…Who will win at CES?
With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome. [...]
// read moreFormer Forrester analyst Sean Corcoran joins Mullen as lead digital and social media strategist
Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and [...]
// read moreLet it snowify.me
On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/Adfreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this whacky beatbox [...]
// read moreThe FBI’s version of a ShamWow ad
In all the hub-bub about the capture of infamous alleged mobster Whitey Bulger, my favorite quote was uttered by a Mullen colleague. Dustin Johnson, our resident media-creative director, told The Boston Herald that the PSA credited with leading to Whitey’s capture was the “FBI’s version of a ShamWow ad.” No doubt, you’ve seen the piece. [...]
// read more5 things about PR that haven’t changed in the last 12 years
We spend a lot of time talking about how the world of media has changed as we move toward a more mobile, plugged-in way of living. But in spite of everything that’s changed since I started at Mullen PR in 1999, some things haven’t changed a bit. Here are five for which I’d love to [...]
// read moreWhy Ditto isn’t just another repeat
“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up [...]
// read moreFive qualities to demand when hiring a social media professional
editor’s note: first published on creativity|emerging media How do you hire for excellence today in a space that seems to change overnight? As agencies and brands alike continue their mad rush to hire social media savvy talent it can be difficult just to get the right people on both sides of an interview. To add [...]
// read moreMobile gaming: more playing, less talking
Most of us have been doing a lot of talking. We know that mobile gaming is exploding. We theorize about the future of mobility and how we can put a game layer on top of the earth. I’m just as guilty as the next mobile catalyst, social ninja, innovation officer, what have you. All of [...]
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