Social Influence

Yes, the consumer is in control, and, yes, we all have to master the art of listening to conversations on Twitter and other social communities, but we also want to inspire, build and mobilize those communities. We do that with services that combine blogging, presence engineering, original content and programs with a healthy dose of SEO.

The myth of viral hits

Have you ever heard the following statement? “We have no funds, I think we need to do something viral. Something that leverages our community and gets a whole bunch of new fans and sells a lot of stuff.” Or how about this? “I know it’s the end of the year, but we want to change [...]

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Boulder Digital Works names Boches to Board of Directors

Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs,  Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]

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SxSW panels from Mullen and friends: hope you’ll vote and comment

This post is re-printed from Creativity Unbound. It’s that time of year again. When we start thinking about Austin and ribs and digital friends and panel nerd badges. But first, we have to take care of business and do our job influencing, or at least commenting on, the submitted panels and talks. Granted there is [...]

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Mountains of creativity. Lessons from Making Digital Work II

The drive from Denver International Airport to Boulder Digital Works frames the rise of some of the most dramatic peaks – a fitting setting for one of the most innovative workshops in our industry of digiraditional marketing. For an industry that preaches words like evolution, revolution and “game-changing” (ugh) innovation to our clients, we are [...]

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Social media as a tool for economic growth

The Mullen Cafe′ was alive with activity this week as Boston Mayor Tom Menino, the Boston World Partnerships (BWP) Connectors, Boston area press and numerous other “influencers” gathered to hear BWP announce new funding partnerships and results from its first 18-months of activity. BWP is an innovative economic development initiative using the power of social [...]

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Highlights from The EDGE

Before June 24th, I was proud of the agency where I work — now I can also say I’m proud of the town I work in. Because on June 24th, I — along with a few others from Mullen — was fortunate enough to be in attendance at The EDGE Conference: Branded In Boston. For [...]

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The Creators Project: The brilliant madness of Intel

That Internet stuff, multiculturalism and globalization are changing the world is well documented. And, on this blog and elsewhere, we’ve all read the complaints (actually fears might be a better word for it) that agencies and clients are not reacting quickly enough to positively leverage the changes within marketing. With that thought in mind, allow [...]

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Augment your reality – a new way to demo a digital camera

Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.

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Twitter’s new ad model

Posted by Edward Boches on 04/13/10

When are they going to make money? How can their valuation be so high? Remember MySpace and Second Life? Or even AOL? Platforms that were flying high and then hit a virtual ceiling. Well it appears Twitter may finally have an answer. Or at least a first step. The fast growing micro-blogging service – from [...]

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BrandBowl – complete rankings of the brands on Super Bowl XLIV

Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010. The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The [...]

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