Public Relations
This is not your father’s Public Relations department. At Mullen, we believe in a new form of PR, one that values brand building, big ideas, social influence and integration in addition to classic brand reputation management. As the largest integrated PR group in America, we can combine expertise in categories ranging from financial services to food marketing along with speciality in creative content, brand planning and analytics.
Forget New Hampshire…Who will win at CES?
With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome. [...]
// read more5 things about PR that haven’t changed in the last 12 years
We spend a lot of time talking about how the world of media has changed as we move toward a more mobile, plugged-in way of living. But in spite of everything that’s changed since I started at Mullen PR in 1999, some things haven’t changed a bit. Here are five for which I’d love to [...]
// read moreMobile gaming: more playing, less talking
Most of us have been doing a lot of talking. We know that mobile gaming is exploding. We theorize about the future of mobility and how we can put a game layer on top of the earth. I’m just as guilty as the next mobile catalyst, social ninja, innovation officer, what have you. All of [...]
// read moreAppealing to the blogger ego
Everybody has an ego, and it’s the marketer’s job to appeal to it. When the blogger universe exploded, marketers beheld a population of influencers somewhere between everyday folks and professional journalists, but with serious word-of-mouth marketing power. So they met the blogger ego. As someone who’s been a journalist and a blogger receiving hundreds of [...]
// read moreSXSWi: Let’s get engaged!
This year’s South by Southwest Interactive Festival started off tragically with the news of the Japan disaster casting a shadow over the otherwise jubilant festivities. But by the time SXSWi was over, the crowd-funding was in full swing, and all of the ubiquitous “dudes with beards and glasses” were heading to the airport to be [...]
// read moreDriving is believing: launching the Chevrolet Volt
While sitting in a rear passenger seat of the new Chevy Volt, as the car careened through the streets and avenues of New York at top speeds on Marathon Sunday, I could tell from the whites of my knuckles that the Volt is an amazing piece of machinery, and that this was like no other [...]
// read moreR2: A space traveler and Twitter enthusiast
On July 20, 1969, the U.S. put the first humans on the moon, which happens to be exactly 15 years prior to my birthday. And, while I share my birthday with such a landmark day, I’ve never really cared too much about aeronautics, space travel or robotics. And, I don’t think I’m alone in this [...]
// read moreGive the Suit Off Your Back!
Only in New York City would a group of shirtless, pantless men walking the streets be considered commonplace. Still, the street teams you see here garnered a great deal of attention in the Big Apple (including a spot on the CBS Early Show), and in the other four cities where Mullen coordinated a guerilla marketing [...]
// read moreAugment your reality – a new way to demo a digital camera
Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.
// read moreBrandBowl – complete rankings of the brands on Super Bowl XLIV
Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010. The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The [...]
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