Public Relations

BrandBowl – complete rankings of the brands on Super Bowl XLIV

Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010.
The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The rankings [...]

Doritos wins the BrandBowl. Budweiser Select 55 is biggest loser.

According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that [...]

Convergence isn’t coming…it’s here

One API to rule them all.
Consumers, especially PC–bred Gen Y-ers and younger, no longer draw a distinction between the real and virtual. The world is one big data stream and you are only as cool, as powerful, as smart as the gadgets you have that allow you to capture and use that data. [...]

Victorinox Swiss Army selects Mullen for integrated marketing

In the ranks of the passion brands, Victorinox Swiss Army is one of the all-time greats. So it’s with great pride we announce that Mullen and Victorinox Swiss Army will be working together on integrated marketing programs for North America.Victorinox Swiss Army picked Mullen following a competitive review. The plan is for Switzerland to set [...]

Mirror marketing

Shakespeare wrote that the purpose of art is to “hold the mirror up to nature.” In the Bard’s plays we see on stage a reflection of ourselves, and that’s how he created timeless art. I’ve been struggling to find the right metaphor to explain the art of social media marketing to clients, colleagues, even my [...]

Blogging in the Alleghenies – a social media adventure

Navigating the ever-changing waters of social media marketing is becoming more challenging by the day. Apple recently announced the 100,000th app for the iPhone. A study from the Association of National Advertisers revealed that two thirds of marketers have now used social media in some capacity. Some brands have even chosen to market exclusively through [...]

Pearls gathered at MITX and on the Edge

In a stroke of scheduling genius, Boston’s Ad Club and the Massachusetts Innovation and Technology Exchange (MITX) held two of their signature events on the same day and several fortunate people got the privilege to attend both. Following is one guy’s take on highlights from the day.
In reverse chronological order, the 14th Annual MITX Interactive [...]

The TODAY Show and the American Diabetes Association explain why diabetes is striking younger

The latest stats reveal one in three children will face a future with diabetes if current trends continue. A recent health segment on the TODAY show examined this growing epidemic and why we need to stop the disease. [...]

Starting the movement to stop diabetes

Today, as the nation kicks off another American Diabetes Month, Mullen and the American Diabetes Association open a new front on the war against diabetes. For nearly 70 years, the Association has been the stalwart of diabetes education, advocacy and research, helping countless adults and children manage this insidious and often deadly disease, while [...]

Mullen launches Pittsburgh Day of Service during G20 Summit

Over the past few months, Mullen Pittsburgh has coordinated with local nonprofit/corporate/government agencies in creating the Pittsburgh Day of Service on Sept 25th.  As downtown Pittsburgh will be flooded with political figures and international media, many downtown businesses have closed their doors to employees during the days of the G20 Summit. The Day of Service [...]