News
New work for FAGE is nothing short of “plain extraordinary”
Today, we break our inaugural work for FAGE Total Greek Yogurt on national television. The mouthwatering 45-second commercial titled “Plain,” takes us on a poetic journey from “plainly plain” to “plain extraordinary”— the latter of which will become the brand’s new positioning line to reflect the delicious properties of the product itself. Through a seamless [...]
// read moreMullen makes Fast Company list of Most Innovative Companies
Cool news - Mullen has been named one of Fast Company’s Most Innovative Companies in Advertising & Marketing.The news broke in the March special issue on “The World’s 50 Most Innovative Companies.” In addition to the Big 50 (which included Apple, Facebook, Twitter and Netflix) Fast Company published industry specific lists for the following sectors: [...]
// read moreChrysler wins BrandBowl2011- best advertiser on the Super Bowl telecast according to Twitter users
According to the 300,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’s conclusion). Chrysler won with a powerful two-minute long [...]
// read moreBrandBowl2011 is live – join the conversation
Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer: Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them [...]
// read moreThe Super Bowl spot only the military will see
Just as the pen is mightier than the sword, your vote will always carry greater strength than any gun. Here’s a spot Mullen created for the Federal Voting Assistance Program to remind American servicemembers to send their votes home where they belong. “This is my weapon. There are many like it, but this one is [...]
// read moreMullen Makes the Advertising Age Agency A-List
It’s a great honor to report that Mullen has made the prestigious Advertising Age Agency A-List. This is one of the most coveted awards in our industry as Ad Age recognizes just 10 agencies among the thousands in our business for this distinction. In the special report just published tonight, Ad Age notes: Marketers Like [...]
// read moreMullen/mediahub named an OMMA Agency-of-the-Year
Tomorrow night in NYC, Mullen’s mediahub will be recognized as OMMA‘s Agency of the Year 2010: Best Media Planning and Buying. OMMA is a MediaPost publication, self-described as “The Magazine of Online Media, Marketing and Advertising.” We’ll be sharing the stage with a group of outstanding agencies, including Wieden+Kennedy, which is cleaning-up with its Old [...]
// read moreCreative Media Awards – Olympus wins
Olympus and mediahub from Mullen won top prize for Best Use of New/Emerging/Experimental Media at the MediaPost Creative Media Awards in NYC last night. We won for the Look what you can do campaign which included augmented reality product demos (see video below), iPad advertising in Wired’s first app and a heavy dose of social [...]
// read moreMITX awards and the “digital” agency
(first published on Creativity Unbound) Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show attracts everyone from ad agencies to digital shops, production companies, start-ups, VCs and social media agencies. Boston has a big, healthy [...]
// read moreNew chiefs @Mullen
A changing of the guard at Mullen today. Mark Wenneker is moving from Executive Creative Director to Chief Creative Officer. Edward Boches, who had been CCO for the past 11 years, is moving into the new role of Chief Innovation Officer. Here’s a quote from the big chief, our president and CEO Joe Grimaldi, explaining [...]
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