News
Ask.com and mediahub win Best Use of TV at Creative Media Awards
Great news for the mediahub from Mullen team and client Ask.com who won “Best Use of TV” at the Mediapost Creative Media Awards in NYC last night. They beat-out some really tough competitors as the other finalists were our fellow IPG shops Universal McCann (for MasterCard) and Initiative (for Home Depot). Here’s the entry describing [...]
// read moreThe G-20 summit in real-time: G20Buzz.com
When the White House announced earlier this year that Pittsburgh was to be the host of the next G-20 summit, Pittsburghers everywhere initially reacted with shock, which turned into excitement, which turned into a feeling of ‘it’s about time.’ Pittsburgh has made a smooth transition to a new economy, and we’re proud to play host [...]
// read moreMullen launches Pittsburgh Day of Service during G20 Summit
Over the past few months, Mullen Pittsburgh has coordinated with local nonprofit/corporate/government agencies in creating the Pittsburgh Day of Service on Sept 25th. As downtown Pittsburgh will be flooded with political figures and international media, many downtown businesses have closed their doors to employees during the days of the G20 Summit. The Day of Service [...]
// read moreCam vs. the Bear
When the NHL announced that this year’s Winter Classic would be played at historic Fenway Park, the city of Boston roared with excitement. Pitting two heated NHL rivals – the Boston Bruins and Philadelphia Flyers – outdoors in a beloved baseball park on New Year’s Day - this has become the “must see” event in [...]
// read moreAccelerating change – Mullen names new media services director
John Moore is a fast moving, intense guy. He’s a force of change in our agency always trying to push the limits of creativity and innovation in the use of media. John’s had his hands on a lot of the cool things we’ve done for Timberland, Ask.com and Match.com among others. We’re happy to announce [...]
// read moreIf an app launches in the forest will anyone use it?
Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We [...]
// read moreThe Bear is back
While most sports fans are thinking pennant races and fantasy football rosters, Mullen is thinking Stanley Cup. We’re happy to announce an expanded relationship with the Boston Bruins. Mullen is the new agency-of-record for the hometown hockey team and will be a key partner in building and energizing the fan base in what promises to [...]
// read moreCrowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
// read moreSeven questions with a seal/athlete/Boston superstar
You rarely do endorsements/ads. Why now? I’ve always been about the game. I was brought up being told no seal is bigger than the game. So I just felt putting myself out there to sell sports drinks, shoes, or deodorant would be selfish. Since I wouldn’t know what to do with any of them. The [...]
// read moreBatman, Mayor West and LendingTree
If you watched the morning news shows today you may have heard a familiar voice speaking about “men of ill repute,” “corporate mischief makers,” “a wave of financial tomfoolery” and a “downturn of diabolical proportions.” The voice you heard is Adam West who some of you know as Mayor West on Family Guy and others [...]
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