News
Bringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group
Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head [...]
// read moreBoulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
// read moreMobile catalyst – fusing media and creative in the new web gateway
Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are [...]
// read moreSocial media as a tool for economic growth
The Mullen Cafe′ was alive with activity this week as Boston Mayor Tom Menino, the Boston World Partnerships (BWP) Connectors, Boston area press and numerous other “influencers” gathered to hear BWP announce new funding partnerships and results from its first 18-months of activity. BWP is an innovative economic development initiative using the power of social [...]
// read moreI can talk like a penguin
What do you get when you put a diva, a troublemaker and a player under the same roof? That’s the question we tried to answer with a new campaign for the penguin exhibit at the New England Aquarium. After speaking with the Aquarium’s team of aquarists and trainers, we discovered that these little, feathery birds [...]
// read moreHow JetBlue became one of the hottest brands in America
Cool story in Ad Age today about Mullen client JetBlue. It’s a Q&A between reporter Rupal Parekh and JetBlue marketing chief Marty St. George. In a wide-ranging dialogue, they cover the selection of Mullen as JetBlue’s agency-of-record, the effect of consolidation on the airline industry, the future of loyalty marketing programs and the use of [...]
// read moreHere she is – Miss America 2010 @ Mullen’s NC office
Yes, that’s right. You read that headline correctly and must be wondering what the unlikely pair hooked up for. And as much as we would love to share the scoop of this clandestine meeting, we can’t – at least not yet. Miss America 2010, Caressa Cameron, recently graced the Mullen offices in Winston-Salem. The outgoing, [...]
// read moreEverything is beautiful – Mullen wins Alberto-Culver’s TRESemme
In case you haven’t seen the Adweek or Ad Age articles, wanted to share the great news that Mullen’s North Carolina office has won Alberto-Culver’s TRESemme business. We’ll let the trade press stories speak for themselves, but we’re proud of the win and all the hard work that went into the pitch process. It’s been [...]
// read moreAugment your reality – a new way to demo a digital camera
Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.
// read moreDate night – congrats to the One Show winners
Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight. Looks like we pissed-off the Flyers with that nasty billboard [...]
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