News
The Making of the Zappets
We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos. Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.
There is one Zappos TV spot in the market so far. Many more [...]
// read moreFirst Zappos spot breaks
The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness.
We’ll keep sharing new creative from the campaign as it breaks. There’s more [...]
// read moreThe Zappets are coming
Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read.
This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching their [...]
BrandBowl – complete rankings of the brands on Super Bowl XLIV
Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010.
The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The rankings [...]
Doritos wins the BrandBowl. Budweiser Select 55 is biggest loser.
According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.
Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that [...]
// read moreJason Black named executive creative director in NC office
Jason Black has been promoted to Executive Creative Director in Mullen’s North Carolina office after spending the last two years as the Group Creative Director there.
In his new position, Jason will set the strategic creative direction for Mullen clients across all communication disciplines. He also will play a critical leadership role in leveraging new technologies, [...]
Bruins bear and star center Marc Savard exchange holiday gifts
With a busy hockey season well underway, the Boston Bruins bear and center Marc Savard take a moment to share some Christmas joy. This moment of locker room bonding can only bode well as the Bruins head to Fenway Park on January 1st to take part in the Winter Classic against the Philadelphia Flyers. Because [...]
// read moreDetroit mullenteers play Santa
It’s been a very long and challenging year in the state of Michigan and in Motown in particular. But we’re a tough and resilient city and at this time of year it’s more evident than ever that we’re most definitely a city of people that looks out for our neighbors. Gleaners Community Food Bank receives [...]
// read moreSave a life
Typically this time of year the airways become bombarded with scare tactic advertising designed to deter people from driving drunk. And while that is certainly one way to look at it, we thought we’d try something a bit more optimistic this year. Instead of shunning the people who drink and drive why not celebrate the [...]
// read moreBreaking Bread
Sometimes social media doesn’t start with social media. It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon [...]
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