Mullen
The next wave of marketing: relevancy to personalization?
Do you remember the movie Minority Report? You know – the movie with Tom Cruise that gives us an early glimpse of what things could be like in the future? The underlying premise is that someday the way of life as we know will be more advanced; computer screens and monitors will be replaced by [...]
// read moreBringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group
Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head [...]
// read moreBoulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
// read moreSxSW panels from Mullen and friends: hope you’ll vote and comment
This post is re-printed from Creativity Unbound. It’s that time of year again. When we start thinking about Austin and ribs and digital friends and panel nerd badges. But first, we have to take care of business and do our job influencing, or at least commenting on, the submitted panels and talks. Granted there is [...]
// read moreMountains of creativity. Lessons from Making Digital Work II
The drive from Denver International Airport to Boulder Digital Works frames the rise of some of the most dramatic peaks – a fitting setting for one of the most innovative workshops in our industry of digiraditional marketing. For an industry that preaches words like evolution, revolution and “game-changing” (ugh) innovation to our clients, we are [...]
// read morePut the donut down – WLN’s Juggling without Jiggling
Agency life is tough. Long hours, frequent travel and an overabundance of food. We often wind up taking better care of our clients than we do of ourselves. To battle the bulge, Mullen and the Interpublic Group’s Women’s Leadership Network hosted “Juggling without Jiggling,” an event that attracted 45 powerful agency women, keen to learn [...]
// read moreDriving downloads
It’s been a little over a week since mediahub from Mullen officially launched a new dedicated mobile practice and now we’re starting to roll-out content from the group. Mobile Catalyst Brenna Hanly has a story posted on Mobile Marketer with guidance on how to maximize mobile app downloads. Please have a look and let us [...]
// read moreLetting the camera speak for itself
How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera [...]
// read moreMobile catalyst – fusing media and creative in the new web gateway
Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are [...]
// read moreSocial media as a tool for economic growth
The Mullen Cafe′ was alive with activity this week as Boston Mayor Tom Menino, the Boston World Partnerships (BWP) Connectors, Boston area press and numerous other “influencers” gathered to hear BWP announce new funding partnerships and results from its first 18-months of activity. BWP is an innovative economic development initiative using the power of social [...]
// read more
