mediahub
mediahub has blown up the traditional media mindset, along with titles and expectations, as our planners are experts at content distribution and understand that the future of marketing is about the portability of content from device to device. They know that media, at its essence, is about creating experiences that consumers seek out, share and talk about. Our buyers are well-versed at procuring video across all three screens — TV, desktop and mobile — and are immersed in the TV revolution, including addressability, ITV, gaming systems and VOD. We have a team that is dedicated to mobile, as we believe this platform is the next wave in computing and the most important technology has shifted from the desk to the palm of your hand — a truly seminal moment. Finally, we believe so strongly in the link between creative and media that we have created a media-creative fusion capability — under the direction of a seasoned media creative director — dedicated to bringing these two disciplines together at the beginning and throughout the process.
If an app launches in the forest will anyone use it?
Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We [...]
// read morePerformance accountability for upper-funnel campaigns
Great attributes of digital marketing campaigns are the inherent track-ability of the Web and the performance transparency possible by tying explicit business measures such as leads or transactions resulting from a digital media investment. But, sometimes campaigns are not focused on direct response, but rather influencing upper-funnel stages such as awareness and consideration. When this [...]
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