mediahub
mediahub has blown up the traditional media mindset, along with titles and expectations, as our planners are experts at content distribution and understand that the future of marketing is about the portability of content from device to device. They know that media, at its essence, is about creating experiences that consumers seek out, share and talk about. Our buyers are well-versed at procuring video across all three screens — TV, desktop and mobile — and are immersed in the TV revolution, including addressability, ITV, gaming systems and VOD. We have a team that is dedicated to mobile, as we believe this platform is the next wave in computing and the most important technology has shifted from the desk to the palm of your hand — a truly seminal moment. Finally, we believe so strongly in the link between creative and media that we have created a media-creative fusion capability — under the direction of a seasoned media creative director — dedicated to bringing these two disciplines together at the beginning and throughout the process.
Former Forrester analyst Sean Corcoran joins Mullen as lead digital and social media strategist
Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and [...]
// read moreThe Upfronts: Why social media is television’s new BFF
The ritual repeats itself: the May Broadcast Upfronts in New York were last week. With a magnetic mecca of glamor, haloed by torrential showers and pollen, jostling with obsequious celebrities pitching their shows while being force-fed a seemingly endless conveyor belt of miniscule hors d’oeuvres, the Upfronts were served alongside a hearty dose of self-congratulations [...]
// read moreWhy Ditto isn’t just another repeat
“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up [...]
// read moreMobile gaming: more playing, less talking
Most of us have been doing a lot of talking. We know that mobile gaming is exploding. We theorize about the future of mobility and how we can put a game layer on top of the earth. I’m just as guilty as the next mobile catalyst, social ninja, innovation officer, what have you. All of [...]
// read moreBarcelona Global Mobile Conference – 3 key take-aways
It was a record breaking year, with 65,000 people from 200 countries descending upon Fira de Barcelona for the GSMA Mobile World Conference. Speakers included Microsoft’s Steve Ballmer, Google’s Eric Schmidt and Twitter’s Dick Costolo. Attendees caught a sneak peek at new phones, tablets, technologies, applications and more. Here are 3 key trends every marketer [...]
// read moreTelevision 2.0: It’s Not Your Father’s CRT
We’ve all seen the latest work from Goodby Silverstein showcasing Logitech’s partnership with Google in “Kevin Bacon,” a commercial featuring the namesake actor and his greatest fan, Ivan Cobenk. The spot positions Google TV as the preeminent way to indulge in everything Kevin Bacon and asks viewers to ponder an intriguing question: can watching too [...]
// read moreSuper Bowl XLV: What a difference a year makes
In late December 2009, Mullen was presented with an opportunity to buy one of five remaining national spots for the Super Bowl airing just seven weeks later. The pricing was favorable and the placement opportunities were quite good. We ended up passing for various reasons, and CBS continued the daunting task of trying to sell [...]
// read moreThe new digital landscape
The new digital landscape is one of fragmentation, distribution, interaction, delegation, integration and elation! Media vehicles that dominate today – You Tube, Facebook – literally did not exist six years ago. The recession in 2009 drove a heightened focus on efficiency and increased digital display and paid search budgets at the expense of other channels. [...]
// read moreMedia and marketing takeaways from CES
Long seen as the bellwether for innovation and technology, this year’s Consumer Electronics Show centered on content providers and distribution. Amongst all the announcements, unveilings and secret briefings, five key topics emerged: 1.) Media, technology and the innovators dilemma Consumer demand for access to content may just win out against corporate territorialism. Sensing the pressing [...]
// read moreMullen/mediahub named an OMMA Agency-of-the-Year
Tomorrow night in NYC, Mullen’s mediahub will be recognized as OMMA‘s Agency of the Year 2010: Best Media Planning and Buying. OMMA is a MediaPost publication, self-described as “The Magazine of Online Media, Marketing and Advertising.” We’ll be sharing the stage with a group of outstanding agencies, including Wieden+Kennedy, which is cleaning-up with its Old [...]
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