Ideas & Innovation
The Ideas & Innovation group’s vision is to leverage emerging media for two fundamental purposes: to move from interrupting consumers to providing content that they actually seek out and talk about and to harness the accountability that allows us to move in real time to a better and more productive marketing solution. We focus on six core areas: advanced TV, digital out of home, digital video, gaming, mobile and social media. Our goal is to help lead clients through the changing landscape or one that is influenced by technology, culture and the economy. We also work very closely with the IPG Emerging Media Lab in Los Angeles, which has dedicated personnel in each of these six areas and has a state-of-the-art facility where clients can experience new media firsthand.
Crowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
// read moreGaming – Are brands missing a big opportunity?
There is still a misperception that gaming is a niche medium that reaches a niche audience. To put it bluntly, nothing could be farther from the truth. Gaming is huge and cuts across all demographics. In fact, Nielsen is now calling this channel the 5th network. The Nielsen data shows that consumers spend around 64 [...]
// read moreAre you creating two-way communication?
In an incredibly short amount of time, the phrase “dialogue vs. monologue” has become trite. However, we all know that certain nomenclature becomes cliché because it is true. So yes, as much as I abhor this phrase, I do believe in creating dialogue and two emerging technologies we’re keeping a close eye on are AR [...]
// read moreStanley iPhone App
Challenge The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage. Solution By combining social media channels and traditional press outreach, we raised awareness for the new [...]
// read moreIs mobile right for your brand?
Determining whether mobile is right for your brand is a critical question, as many marketers have fallen into the trap of “get me one of these.” The answer to is often poorly articulated and overly complicated. So here it is, a simple answer to a simple question. Three Key Steps: 1. Determine how much [...]
// read moreHow do you make Facebook work for your brand?
Every marketer has this nagging feeling that they need to have a presence on Facebook as the social juggernaut has now passed the 200mm mark. And although it’s not rocket science, so many brands continue to fall short in this space. They either fail to build a large enough fan base, or neglect to actively [...]
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